Optimising for Trust, Traffic & Treatment for Agile PT
Content, CRO
Client name
Agile PT
Sector
Healthcare & Wellness
Project Length
2+ Years
Niche
Multi-clinic physical therapy provider
About & Purpose
Agile Physical Therapy is a U.S.-based physical therapy provider known for high-quality, evidence-based rehabilitation and performance services. Founded in Palo Alto, California, Agile has expanded across the San Francisco Bay Area with multiple clinic locations.
The Challenge
- Agile initially approached us to help support and scale their volume of appointment requests, but we soon realised that websites require visibility improvements in order to meet this request.
- In particular, Agile wanted to focus on specific services and treatment types that would likely return longer-term relationships with clients
- Our challenge was to design and implement an SEO and CRO strategy to help increase their wider authority and trust as a physical therapy provider, as well as drive relevant and highly-engaging traffic to each of their competitive locations.
The Approach
- To define our strategy, we needed to first understand the current user journey from initial visit to conversion.
- Our insights revealed that XX % of all appointment requests were actually insurance-based referrals, whereas Agile wanted to focus on a direct-pay model
- Therefore our focus was to target a specific, much younger demographic who were looking for local physical therapy services but were likely to fall into the direct-pay model
- Implement experimentation strategies to determine the optimal number of form fields, messaging and routing to ensure the highest level of engagement through the website
- Meanwhile, we also focused efforts on leveraging the authority and knowledge of the Agile PT brand to align with E-E-A-T guidelines through the production of long-tail content and optimisation of services and treatment pages.
The Results
+0%
YoY uplift in overall SEO traffic (Feb-May 25 vs 24)
+0%
uplift in top-10 ranked KWs (382 vs 241) since campaign start
+0%
YoY uplift in appointment request conversions (Feb-May 25 vs 24)
XX
Reduction in the volume of insurance-based referrals
